I am about to close on a commercially zoned property with an older doublewide on board which will be used as a regular old rental. This property has a bank at the back, that slopes right down to the local highway; IMO, prime location for a billboard.
I checked the outdoor american advertising association of america (!?) at oaaa.com, and through them found a local National Account Manager for one of the big boys of outdoor advertising, CBS. They have several BBs in the area already.
So here I am drafting an email to this guy, when I realize that I have no clue. I can do some DD and research what BB clients are paying, perhaps even what CBSOutdoor is paying local landowners for the BB. I have a call in to the county for an appointment to find out what is necessary to put up my own, if it comes to that (last option), . . .
I guess I’m looking for the voice of experience here. WHAT particular DD items would apply, WHAT is the particular course of action I should be taking, etc etc etc.
This is not a commercial venture, and the property itself is not viable for that - it will stay residential, for now. The BB is just an additional profit center. And I’m looking for some guidance, so as to learn from someone else’s mistakes, rather than my own.