My first question would be how you are advertising the homes. We get about 4 to 5 times that every day. All we do is place a simple classified ad in the largest metropolitan paper that says “2 and 3 bedroom mobile homes for sale or rent – from $495 per month – includes lot rent” and a phone number. Don’t use just the local paper, as most people consult the largest paper in the market when looking for housing. Don’t rely on Greensheet or Penny Saver – they have very low call rates.
You need to so a exit survey on the paper who do not buy, and find out way. Is it the product? Is it too much per month? Is the deposit too high? Then re-adjust accordingly.
If you have road frontage, a banner would be a great idea. So would offering a referral program.
Make sure you are in compliance with the SAFE Act to the best of your ability. Unless you are SAFE compliant, you shouldn’t be selling homes and carrying paper any more. Also make sure you have the appropriate dealer’s license.
More important than the conversion of calls to sales would be showings to sales. You need to get the customer on the phone to get into the park to walk the home. There is no stats on showings to closings, because the demand level – and product level – is different in every park. But if you are showing a home several times a week, you should be selling it that same week.