We use Zoho Creator and developed our own CRM (note that this is different from Zoho CRM). We tried some of the off-the-shelf products but found they were too complicated , even for the scaled back versions. It is very ironic that we had to develop our own to keep it simple. Fact is that a mobile home renter is not a long term sales process, so we don’t need software to track that lead for years on end. We basically take the name, phone, email, and no more than 10 other basic data points on first call, and have a predetermined follow-up process. The whole process lasts about a week typically, then the case is closed. If closed as if in a sale, the prospect is converted from the CRM to our Property Management software.
One thing that I do not like about existing CRM is that they are often geared around web and internet meaning that emails automatically are generated and/or stored in the system. Our prospects are often contacted by postal mail and telephone, which is an older marketing tactic and not the focus of many CRMs. I would like to hear of a CRM that helps to track postal mail for outbound direct mail. A feature to print a mailing list would be helpful in this.