Speaking as the new owner of a park named “Ben’s” I’m coming up with new branding next month. We are getting rid of the former owner’s name after 41 years. I would suspect that changing the name may even make it harder for any liabilities to trace to me, but I’m new at this and can’t be sure. But I see no problems with the name change, and already my utilities and other bills are coming in the new name.
I view my investments as long-term, and getting the branding right for the long run will, I think, pay good dividends. I’ve also found that few tenants have ever moved in because of the old ‘brand.’ Instead, they moved in because “Ben’s” was the cheapest park in town. After the name change, we’ll still be affordable, but perhaps not outright cheap. The new branding will stand for 1) safety for families and a 2) good school district.
My 2 cents worth,