As Frank and Dave espouse, we advertise in the largest local newspaper and on CraigsList to draw new residents. But this time of year - between Thanksgiving and Christmas - is notoriously slow, at least for us in Oklahoma with all-ages properties. We are not convinced it makes sense to pay to advertise over these next 4 weeks before the New Year (but will continue our free advertising on CraigsList).
Could you please chime in as to whether you advertise during this slow season, and if so, do you do so just on CraigsList, or do you also advertise in your local newspaper? Can you please also tell us what City(ies) you operate in, and how much your local newspaper classified costs if you do advertise that way? And how many homes do you fill at this time of year?
I’m trying to see if it makes sense to spend money at this time of year, and I’ll be especially keen to see if the results are different across the country and/or if they vary by property type.
Thank you, and Merry Christmas!