Hi Jefferson -
Internet marketing is something I know a bit about and learning more every week. How it will affect your MH business I don’t know, but I can answer some of your questions. If you want more help feel free to message me directly…
My personal experience in buying ads is so far limited to Google, but I think the Yahoo program is very similar.
When you run ads through Google, you can specify which geographic area to target. In addition, you will get better results by using more specific, or what is know as “long tail” keywords. In other words, rather than use a keyword phrase like Mobile Home Park - include your area in the keyword phrase. The more specific the phrase, the better your result will be. You won’t get as many Clicks, but the Clicks you do get will be more targeted. This will allow you to set your ad budget High - Google will never reach your limit.
So, a good keyword phrase might be something like:
“mobile home park Gary Indiana”
“buy mobile homes Gary Indiana”
“mobile homes for sale Gary Indiana” etc.
By including your location in the keyword search, as well as limiting your ads to people within your area, you will spend less on ads, with greater results.
Best of luck to you in your business!