We used to run a full page ad in a local magazine that catered specifically to mobile home buyers. They went out of business, and our leads dried up considerably.
(also posted on the other board…)
I’m turning to web marketing to fill the void, although I should have been doing a better job of this all along.
For those who have had success in this area, what keywords have you found useful in reaching our target market (cash-strapped buyer with shaky credit). In other words, putting yourself in the position of a buyer who is going to do a google search, what would you type in? A few ideas that pop into my head are:
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Bad credit
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Bankruptcy
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mobile homes
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trailer park
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manufactured homes
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finance
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handyman special
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low down payment
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low monthly payment
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cheap, inexpensive, etc
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list of local cities, counties, etc.