Can anyone provide some direction on how to perform a test ad? Do I get a local phone number with a cheap cell phone or is there another way?
Just use Craigslist without a phone. They will email you through Craig’s List. Your goal is to get interest, you don’t want to speak to these people.
I usually put something like “Great 2/1 newly remodeled $x,xxxx or make payments of $xxx for 24 mo and its yours. blah blah blah blah.”
All you are trying to do is see how many people are interested in the area. That’s it. Most of the time if its a known MSA you don’t have to bother but if you are looking somewhere that you are not familiar with then definitely worth some time to post an ad.
I do what WTG says to do…
Get the burner app, or equivalent, for your smart phone for a local temporary number. I get a better response rate when I include phone numbers. Especially when doing bandit signs in smaller markets, or MSA’s where demand is not super duper strong.