GL with the marketing and sales effort. As you know we are being aggressive with our homes sales. In WI we are focused on new homes with 3rd party, just like you.
Our marketing approach is try everything. Make a hypothesis on your market and keep trying the top few. If one approach doesn’t work well we are quick to move on to another approach. But we do track our results and leads. Here are some options we do:
- FB page
- Related FB groups in your market
- MH Bay/Village
- Rental sites like Zumper
- Your own web site (we have Make Appointment applet)
- Looking at radio, newspaper and local businesses to partner with
In terms of insights I would only say that each market is unique, as well as your target clientele. What works at one park, area may not work at another.
For example, our park in TX does very well with Craigslist but not FB. Our listings in the For Sale and For Rent sections. However, we do not get good leads from CL in our WI park. FB generates 90% of our leads currently as there is more of a trust factor. Also, in WI we do better with For Sale, not rent.
But when we review our results against our respective tenant demographics it makes sense. So we employ different strategies based on the park and the market.