Great sign, physically, and awesome that it is lit. Don’t change that.
But it is a disastrous sign from a marketing perspective.
My 2 cents worth:
- I’d say go with ‘Estates’ at the end of whatever new name you’ll give it. ‘Estates’ connotes that it is housing of some sort, but not necessarily ‘mobile home park.’ So maybe the name becomes something like ‘Sunny Palms Estates.’
- We always have the phone number, including area code, and especially so if we are on the border area of a two area codes.
- We also always add the URL to our signs, (but never the address - anyone looking at the sign already knows the address, plus it would just take up space on the sign, and double-plus, the address and map are both on our websites). It is important that you build up a wait-list of people for your properties. That is what enables you to upgrade the tenant base. A website is key in that effort, even if your property is 100% full.
See www.tuttleestatesok.com for our typical sign. Name/Phone/URL. Done.
To your continued success,