Thanks to everyone for your experience and ideas. We want to get our now “Rent Ready” homes filled soon (via lease to own), and now have switched mostly to marketing; not doing much now on renovations except for a few minor completions and details. We have decided to go with the resident referral program and trying to decide if $100 in Walmart gift cards is enough to get residents excited. Have considered going to $200 in gift cards or some type of combinations of cards and/or rent credit. Hope to have the program up and going this week. Also, we will be developing a flyer to deliver to apartment dwellers in the area too. We also are talking it up around town and offering $'s to merchants who make referrals. Have tried Craigslist, yet not getting much from it since our town is a bit away from a big city. Still need to get to those dreaded potholes. What else should we be doing?