We’ve decided to do a follow up mailing campaign and we are looking at doing a post card style mailer to save on some cost. My questions for the forum are:
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What style gets a great response rate? (our personalized letters get 9-10%. We anticipate a lot lower on post cards, but we want to maximize it)
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Do you guys do holiday themed mailers? (if so, what are your thoughts on these?)
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We are a family business, should this be something we incorporate?
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Is there a great service that anyone uses they would like to suggest?