@Jlcgul , as per your post:
- “Is there a general lower response to craigslist ads for Hispanic Parks?”
For our Turn-around MHP we market primarily on Craigslist.
We are in a large metro and we get tons of traffic from Craigslist (literally hundreds of responses to our Craigslist Ads).
My Husband and I own this Turn-around MHP and are very “hands on”.
We are very particular about who we get to rent our POHs.
We take pride in renovating our POHs and providing nice and affordable housing.
We have gotten 1 Hispanic Family from Craigslist. This was only because the sister (who spoke English) answered the Craigslist Ad. This Hispanic Family are great Tenants. In fact they wanted to buy one of our larger MHs. Unfortunately, they needed a bit more of a down payment for the larger MH.
My Brother-In-Law is a United States Citizens who was born in Venezuela and has lived for over 20 years in the US. My Brother-In-Law said that most Hispanics do not use Craigslist. From our experience I would agree with him.
As per my Brother-In-Law the Hispanics use more of an inner referral system.
We actually received a referral from one of our existing Hispanic Tenants for another Hispanic Tenant that purchased their own MH and brought it into our MHP at their expense. We gave our existing Tenant a referral fee for helping us gain a new Tenant.
We have received another referral from a Hispanic that did work for us. That Hispanic referred another Hispanic Family to rent one of our POHs. We gave the referring Hispanic a referral fee.
This referring Hispanic has now brought us another family for another POH.
We are tickled pink at all the referrals.
My Husband has taken some Spanish courses.
Thankfully, my Brother-In-Law has kindly translated for us in the last couple of scenarios.
It definitely helps to have a Spanish to English Translator available.
We wish you the very best!